CHALLENGE

Western Glove Works, a leader in the design, development and marketing of denim and related apparel products and parent to multiple brands, wanted to update its Silver Jeans site to reflect their new branding, capture user generated content, and develop a more flexible, self-managed eCommerce website.

SOLUTION

Guidance deployed a responsive designed Magento Enterprise 1.13 site that provides Silver Jeans with control of the look, feel and functionality of their new site, and delivers a great online shopping experience.

In support of Silver Jean’s lifestyle marketing, Guidance designed the site to tell a visual story.  From photos to fonts to layout, each asset is woven together to communicate and reinforce the values and aspirations of the brand.

On Silver Jean’s new PDPs, customers can examine every detail of the jeans with image zoom, review a detailed product description and attributes (size, SKU, price), and rate and review the jeans.Customers are also able to save “Favorites” in a “Wish List” for purchase at a later date.

Guidance also implemented mega-menus to make products easier and quicker to find, and to help improve SEO as well.

The new site was deployed with 19,868+ SKUs and the product catalog continues to grow daily.

Guidance deployed solutions to integrate Magento Enterprise 1.13 with Bazaarvoice (ratings and reviews), Authorize.NET (payment gateway),Kount(social media interaction), Google (maps), and Facebook and Twitter to encourage viral marketing of their products, as well as to encourage expansion of their company social profiles.

INNOVATION

• To extend brand reach and gain exposure in social networks, Guidance delivered a solution that features curated consumer images, on the Silver Jeans home page and relevant PDPs. By increasing customer engagement, this feature helps create brand advocates for Silver Jeans.
• Guidance designed an image-based fit guide to help customers find their perfect fitting pair of Silver Jeans.Incorporating key fit factors, the guide recommends the appropriate Silver Jeans based on the customers’ body type selection.