Customer Experience Agency & UX Design

Q: Why is it important to have designers with specialized UX and UI expertise lead CX activities?

Change header from an H6 to an H4 There are often very little areas of meaningful overlap in skill set between professional-level designers versed in different design disciplines. While a graphic designer and a UI designer will both easily understand universal design principles, the technical knowledge base of each role is completely different.

Case Studies
Services
Services
- Web Development
  Combine Guidance's technical depth and world class CX for intuitive digital experiences.
- Customer Experience
  Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.
- B2C Ecommerce
  Optimize the path to purchase and boost conversion for long term success.
- B2B Ecommerce
  Transform channel cannibalization into new market penetration and profitability.
Platforms
Platforms
- Adobe Commerce (Magento)
  User-friendly interface, drag-and-drop capabilities, and in-line editing to create experiences that integrate seamlessly on mobile, social, or in-store
- Optimizely (Episerver)
  Fully integrated and specifically designed for modern ecommerce, content, merchandising and marketing
- BigCommerce
  Sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises with the leading Open SaaS solution
- Shopify Plus
  Launch quickly with the omnichannel enterprise platform where you can start, grow, and scale your business—backed by an ethical pricing model.
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A Powerful UX Design Partner

Experience a holistic creative approach. All of our striking designs are born from data and meticulous research.

Discovery

Trust our research-based customer experience solutions. We use Audits, User and Stakeholder Interviews, Analytics Reviews, Heat Maps and Competitive Analyses to gain deep insight into your brand, business strategy, and objectives.

Content Strategy

Discover how the written word and style of the content on a site can make or break its success. Our customer experience strategists and wordsmiths ensure your content has maximum impact to drive traffic (SEO) and conversion (CRO).

IA & UX

Transform your site experience. We use our discovery process to propose improvements for page structure, navigation and hierarchy of functionality through a series of site mapping and wireframing activities.

Visual Design

Balance your needs with your brand goals. We collaborate extensively with clients to create stunning, impactful visual interfaces that increase conversion and boost online revenue.

“The depth of expertise provided by the team at Guidance is impressive. They didn’t just develop a website for us, they worked with us to focus our ecommerce strategy applying their knowledge of best practices and standards.”

Alfredo Chavez, Director of Ecommerce, Santa Monica Seafood

“To the Guidance team… EXTREMELY WELL DONE”

Antonia Peterson, Director of eCommerce at T3 Micro

“[Guidance] have been awesome on support, supporting us all the way through….I really appreciate that, it means a lot to me and Farmer Boy.”

Jeremy Martin, Farmer Boy

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Frequently Asked Questions

All of these terms, CE, IA, CX, UX, UI, make up different parts of the creative team and the processes they use to solve for a successful overall brand experience. Information Architecture (AI) Design is the development of site structure, categorization, and taxonomy of the customer experience and is often followed by User Experience (UX) Design which is the hierarchy of content of each page within the site structure in the form of a wireframe. The User Interface (UI) Design is the high-fidelity execution of the visual design language which makes up the interface that the customers will see and represents the brand visually. All of these processes cumulatively roll up into the Customer Experience (CX or less well-known CE) Design.

Absolutely! An audit of your site, user testing, and a deep-dive into your competitive landscape can give us insight into what needs to be addressed and help us create a roadmap that outlines high-level solutions, a more exact budget, and a timeline that will meet your needs.

Anyone trying to elevate their brand, increase conversion and lead generation, or who wants to make their interaction experience seamless for their customers can benefit from CX services.

There are often very little areas of meaningful overlap in skill set between professional-level designers versed in different design disciplines. While a graphic designer and a UI designer will both easily understand universal design principles, the technical knowledge base of each role is completely different.

No problem! We can conduct discovery sessions to help define your goals and determine the appropriate services to meet them.

Each and every design decision that makes up the whole of your e-commerce site works together to help or hinder the experience for your users. Streamlining the shopping funnel reduces the time and energy spent locating and selecting products for purchase, and elevating the overall brand experience builds trust and brand loyalty which ultimately also leads to a rise in conversion. As a UX design agency, we can show you the difference that proper design can make.

Services

Platforms

User-Driven Solutions

Customer
Experience (CX) Agency