PRIVACY POLICY

We collect personal information from our website visitors in order to provide you with a personalized, useful and efficient experience. The categories of information we collect can include:

• Information that you provide to us. We collect information that you provide to us when you contact us, subscribe to our newsletter, apply for a job post, or otherwise communicate with us. For example, we may receive your personal information (e.g., name, postal address, email address, telephone number) or your applicable business information when you fill out the “Contact Us” form on the Website or inquire about our products or services (our “Services”). We may also receive employment-related information that you provide through the careers page of our website.

We may also collect any communications that you exchange with us, as well as any information you provide if you take part in any interactive features of the Website (e.g., feedback, surveys, project information). We collect information you may provide when providing content or commentary to our Website in the form of comments, and the like (“User Content”). Please note that User Content will be published on our site and will be viewable by the public.

• Personal Information Automatically Collected. As is true of most digital platforms, we collect certain personal information automatically when you visit our Website, including:
  • Log File Data, including your internet protocol (IP) address, operating system, browser type, browser id, date/time of visit, and pages visited.
  • Analytics Data, including the electronic path you take to our services, through our services and when exiting our services, as well as your usage and activity on our services, such as the links and object you view, click or otherwise interact with (also known as “Clickstream Data”).
  • Location Data, including your general geographic location based on your IP address or more precise location when accessing our online services through a mobile device.

For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and any choices you may have in relation to its collection, please visit our Cookie Notice.

• Personal Information from Other Sources and Third Parties. We also obtain personal information from other sources that interact with the Website, which we often combine with personal information we collect either automatically or directly from you. For example, when you interact with us through a social media site or third-party service, such as when you like, follow, or share Guidance content on LinkedIn, Facebook, Twitter, Pinterest, Instagram, or other sites, we may receive information from the social network, including your profile information, user ID associated with your social media account, and any other information you permit the social network to share with third parties.

We use personal information we collect to operate, maintain, and provide to you the features and functionality of the Website, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you. We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, changes or updates to features of the Website or Services, technical and security notices). Similarly, if you request information from us through an online contact form or if you email us, we collect the information you provide (e.g., name, telephone number, email address) so that we can respond to you. For more information about your communication preferences, see Control Over Your Information below.

We disclose personal information in the following ways:

• Within Guidance: We may share with other companies and brands owned or controlled by Guidance, and other companies owned by or under common ownership as Guidance. These companies will use your personal information in the same way as we can under this Privacy Notice.
• Service Providers and Business Partners: We may share your personal information with third-party service providers or business who perform services on our behalf, which may include identifying and serving targeted advertisements, processing payments, providing web hosting services, or providing analytics.
• Business Transaction or Reorganization: We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
• Legal Obligations and Rights: We may disclose personal information to third parties, such as legal advisors and law enforcement:
   
  • in connection with the establishment, exercise, or defense of legal claims;
  • to comply with laws or to respond to lawful requests and legal process;
  • to protect the rights and property of us, our agents, customers, and others, including to enforce our agreements, policies, and terms of use;
  • to detect, suppress, or prevent fraud;
  • to reduce credit risk and collect debts owed to us;
  • to protect the health and safety of us, our customers, or any person; or
  • as otherwise required by applicable law.
• Consent: We may disclose personal information about you to certain other third parties with your consent.
• Aggregated and Anonymized Information: We may share your personal information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

• Email Communications. From time to time, we may send you emails regarding updates to our Website, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).
• Modifying or Deleting Your Information. If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our Website or publicly displayed content, you can contact us directly at privacy@guidance.com. We may not be able to modify or delete your information in all circumstances.

Guidance cares about the security of your information and uses commercially reasonable physical, technical and organizational measures designed to preserve the integrity and security of all information we collect. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Our websites and online services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you are under the age of 13, please do not use our websites or online services or otherwise provide us with any personal information either directly or by other means. If you believe that we might have collected information from a child under 13, please contact us at privacy@guidance.com.

Our websites and online services may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.

We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the "Last Updated" date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify you by email to your registered email address, by placing a prominent notice on this website, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to privacy@guidance.com.

Alternatively, inquiries may be addressed to:

Guidance Solutions, Inc.
1590 Rosecrans Avenue Suite D 628 Manhattan Beach, CA 90266

We share personal information with third parties for business purposes. The categories of third parties to whom we disclose your personal information for a business purpose include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) analytics providers; (vii) social networks. To learn more about how we disclose data to third parties, please refer to the Our Disclosure of Personal Information section of the Privacy Notice.

Sale of Personal Information

We do not “sell” personal information as most people would typically understand that term. However, as is common practice among companies that operate online, we have permitted third party advertising networks, social media companies and other third party businesses collect and disclose your personal information (including Internet / Network Information, Commercial Information, and Inferences) directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. To opt out from sales of this type of personal information, you may do so by using the Digital Advertising Alliance ("DAA") CCPA Tool. The DAA offers the CCPA opt out tool as a centralized place to opt out of the sale of personal information by all DAA participating businesses that are collecting your personal information across multiple websites and apps. To exercise your right to opt out from sales of this type of personal information, please visit https://optout.privacyrights.info. To make opt-out requests related to mobile apps on your device, you can download the appropriate app at https://www.privacyrights.info/appchoices. To learn more about how third parties collect information automatically on our Website and the choices you may have in relation to those activities, please see our Cookie Notice.

As a California resident, you may be able to exercise the following rights (subject to certain limitations at law):

• The Right to Know any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
  • The specific pieces of personal information we have collected about you;
  • The categories of personal information we have collected about you;
  • The categories of sources of the personal information;
  • The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
  • The categories of personal information we have sold and the categories of third parties to whom the information was sold; and
  • The business or commercial purposes for collecting or selling the personal information.
• The Right to Request Deletion of personal information we have collected from you, subject to certain exceptions.
•  The Right to Opt Out of Personal Information Sales to third parties now or in the future.

You may submit a request to exercise your California Consumer Rights by emailing privacy@guidance.com with the subject line “California Rights Request". We will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.

In certain circumstances, California residents are permitted to use an authorized agent to submit requests to know or delete personal information on their behalf through the designated methods set forth in this Notice, where we can verify the authorized agent’s authority to act on their behalf by:

• receiving a power of attorney valid under the laws of California from the consumer or their authorized agent; or
• receiving sufficient evidence to show that the consumer has:
  • provided the authorized agent signed permission to act on their behalf;
  • verified the consumer’s own identity directly with us pursuant to the procedures set forth in this Notice; and
  • directly confirmed with us that the consumer provided the authorized agent permission to submit the request on their behalf.