Los Angeles, Calif. – Guidance, the leading ecommerce solutions agency for over 25 years, announced that it has launched SCUF Gaming’s ecommerce website built on Magento Commerce. Looking to enhance the user experience and elevate the brand with an immersive website, SCUF turned to Guidance’s expertise and years of experience. The new website has a controller customization emulator and bundling solution seamlessly integrated into its ERP and OMS ensuring a powerful user experience and enhanced brand website.
“Consumers are increasingly expecting customized products,” said Jason Meugniot, CEO of Guidance, “and advances in digital technology have allowed brands to offer customers the ability to customize or personalize items online or in-store.”
SCUF has taken customization to a whole new level with its online controller customization tool. Not only does the controller design hold over a hundred patents to improve the gaming experience, it allows gamers the option to fully select the entire look and feel of the controller through a step-by-step customization experience. The controller customization tool, the epicenter of SCUF’s website, now has a fully integrated ERP and OMS that fully utilizes all Magento Commerce features and functionality.
Having pinpointed several limitations in its previous ecommerce architecture, SCUF turned to Guidance for a new installation of Magento Commerce to ensure best development and integration practices. The new platform has given SCUF the flexibility to improve the user experience and enhance the brand with an immersive and updated ecommerce website. Unique to its industry, the controller builder emulator and product bundling solution has taken customization to a whole new level allowing gamers the option to fully select the entire look and feel of the controller through a step-by-step experience.
About Guidance
Guidance builds highly customized ecommerce websites and applications for brands, retailers, manufacturers and distributors in both B2C and B2B. With industry leading practices in commerce strategy, mobile optimization, CX, website development, systems integration and analytics, flagship companies have relied on Guidance’s expertise to facilitate more than $50 billion in GMV.
For over 25 years, brands such as Foot Locker, Fitbit, Benefit Cosmetics, K-Swiss, Smile Direct Club and many others have engaged Guidance to build hundreds of world-class omni-channel websites and applications that accelerate growth and provide differentiated digital customer experiences.
Learn more at www.guidance.com
About SCUF Gaming
Founded in 2011, SCUF Gaming is a global innovator and creator of high-performance gaming controllers that are fully customizable and built to customer specifications. With over a hundred patents, SCUF controllers have been developed to increase hand comfort, improve gameplay and extend play time. Loved by professional and casual gamers alike, the controllers are handmade and rigorously tested in its US and UK-based facilities to ensure each controller is built to outperform and outlast.
Learn more at www.scufgaming.com
