From web page optimization to customer interaction, AI can do a lot for your ecommerce website.
It’s also vital to helping your brand stay competitive. The reality is that AI usage is already high. Over 60% of marketers already use artificial intelligence for their marketing activities. About half of them also believe inadequate AI adoption is holding them back.
If you want to use AI to help achieve your marketing and ecommerce sales goals, read on. This guide explores the best AI-powered ecommerce platforms, including Shopify, Big Commerce, Optimizely, and Adobe Commerce
It also looks at some of the AI capabilities of tools that integrate with these ecommerce platforms, giving you all the information you need to build a custom AI stack that automates processes, generates high-value insights, and boosts conversions.
What AI-Powered Ecommerce Platforms Offer
An AI-powered platform gives your brand an edge by enabling you to weave automation into your workflows and personalize marketing touchpoints.
With major ecommerce platforms, you can customize your AI stack as much as you want. Shopify, Adobe Commerce, Optimizely, and BigCommerce integrate with the AI tools your business needs to build exceptional customer experiences.
So what can AI do to help your ecommerce business reach its marketing goals?
Artificial intelligence can help you:
- Determine what content is most likely to bring customers back to your website
- Provide personalized content at any stage of the marketing funnel
- Suggest products that customers are most likely to be interested in
- Identify which customers are likely to unsubscribe from specific services
- Simplify building client profiles
- Improve your marketing strategies by sharing predictions on what will likely resonate with your audience
- And more
AI Capabilities in Major Ecommerce Platforms
Here’s a look at some of the most noteworthy AI features for each ecommerce platform.
Shopify AI Features
Shopify is an all-in-one ecommerce platform designed to make managing the entire sales process more streamlined. It has solutions for small businesses and big brands, with Shopify Plus offering enterprise-level growth potential.
Shopify AI capabilities help with everything from marketing to customer support.
Shopify Magic
This is a suite of AI tools integrated into the Shopify platform. It includes the following:
- AI-enabled image editing for improving product image backgrounds
- AI content suggestions for SEO-friendly product descriptions and FAQ answers
- Email subject line and content recommendations
- Suggestions for the best times to send marketing communications
Image: Shopify
Sidekick
Sidekick is Shopify’s new AI chatbot. It functions through Shopify Inbox, a virtual mailbox for handling customer communications.
This Shopify AI tool can suggest replies to customer chats, including sharing product links and discount codes with customers.
Shopify also has plans for an AI-powered tool to simplify product categorization, making it easier for your customers to understand your product hierarchies and browse the products that interest them.
BigCommerce AI Features
BigCommerce is a powerful SaaS ecommerce platform that empowers online merchants to grow quickly. It comes with robust AI capabilities that leverage Google Cloud AI technologies.
With BigCommerce AI tools, you can:
- Offer personalized recommendations powered by Google Cloud Recommendation AI
- Generate SEO and conversion-focused product descriptions with Google Cloud Vertex AI
- Gain insights into store performance and consumer trends with BigCommerce Ecommerce Insights
- Learn about customer behavior with AI-powered search
Image: BigCommerce
Optimizely AI Features
Optimizely is an ecommerce platform focused on continuous optimization. It offers a wealth of AI-powered features including generative AI, predictive analytics, and AI for website optimization.
Here’s a look at some of the standout Optimizely AI capabilities:
Opal
Opal is a smart AI assistant built into the platform. It offers recommendations at every stage of the marketing cycle. This tool comes with a content generator, an image generator, and an automatic translator. It also creates image tags automatically and uses natural language processing to deliver personalized content recommendations.
Optimizely Experimentation AI Tools
Optimizely Experimentation is a powerful A/B testing platform that comes with Optimizely. It uses AI to create content suggestions for your tests so you can optimize your website faster. It also uses machine learning to determine how best to distribute site traffic so you can get results from your website experimentation faster.
Image: Optimizely
Adobe Commerce AI Features
Adobe Commerce (formerly Magento) is a highly customizable ecommerce platform with advanced AI capabilities.
Adobe Sensei
This is Adobe’s AI machine learning framework. It comes with several features to help you optimize your website for engagement and conversions.
- Live Search – AI-powered search results and category pages are optimized in real time
- Product Recommendations – AI recommendations factor in customer behavior, product similarity, and trends
- Automated reporting – Adobe Sensei regularly updates your analytics dashboard with fresh insights and intuitive visualizations
Visual Search
This feature uses AI image recognition technology to enable shoppers to search for products using images instead of text.
Adobe Firefly
This is Adobe’s generative AI tool. Firefly is an extremely useful tool for content creation, with features like AI background removal, vector fill, and the ability to create images from text.
Image: Adobe
No matter which AI-powered ecommerce platform you use, with AI, your brand will be able to free up your human resources with automation, make smarter customer experience decisions, and create like you’ve never created before.
But your core platform is only the beginning. With integrations, you can add whatever AI tools you want to your ecommerce tech stack.
10 AI Tools Worth Considering for Your Ecommerce Stack
Here are 10 of the best AI tools that work with major platforms like Shopify Plus, BigCommerce, Optimizely, and Adobe.
- Contentful: Use prompts to generate quality images and content and translate text into dozens of languages.
- Contentstack: Integrate generative AI into your content workflows and automate time-intensive tasks.
- Bloomreach: Bloomreach’s Loomi AI tool recommends products to shoppers and personalizes the customer journey.
- Constructor: Increase revenue with Constructor’s sophisticated AI Shopping Assistant.
- Algolia: This tool combines AI search, AI browsing, and AI product recommendations.
- Searchspring: Improve product discovery and conversion rates with Semantic Product Search integrated into your site.
- Klaviyo: This AI tool for ecommerce websites keeps you updated on audience sentiment and generates valuable predictive analytics, including spending potential and churn risk.
- Listrak: Offer personalized dynamic content and product recommendations based on preferences and engagement signals.
- Gorgias: Automate customer support so your customers receive instant answers 24/7.
- Accessibe: Make your site more accessible with AI. Accessibe makes automatic screen reader and keyboard navigator adjustments.
Ready to Build the Ultimate AI-Powered Ecommerce Website?
Guidance can help you take your ecommerce site to the next level with AI. Let us know what your goals are, and we’ll create a tailored solution using your ecommerce platform of choice and the AI integrations that can help you deliver a better customer experience, boost engagement, and grow your ecommerce business. Contact us today to learn more.
