Guidance Green
Guidance is proud to be a 100% carbon-neutral company. Our Guidance Green team was formed in March 2007 to oversee the company's environmental efforts.
Combine Guidance's technical depth and world class CX for intuitive digital experiences.
Proven conversion rate optimization (CRO) strategies and award winning creative to elevate your brand storytelling.
Optimize the path to purchase and boost conversion for long term success.
Transform channel cannibalization into new market penetration and profitability.
User-friendly interface, drag-and-drop capabilities, and in-line editing to create experiences that integrate seamlessly on mobile, social, or in-store
Fully integrated and specifically designed for modern ecommerce, content, merchandising and marketing
Sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises with the leading Open SaaS solution
Launch quickly with the omnichannel enterprise platform where you can start, grow, and scale your business—backed by an ethical pricing model.
years innovating
world-class commerce
site builds & integrations
Gross Merchandise Value
(GMV)
Jon is responsible for overseeing the technical aspects of client projects, while ensuring Guidance employees work in a productive, technical environment. For more than 12 years, his work has been fundamental in the development of solutions for clients such as Foot Locker.
Christina Petropoulos is a seasoned Project Manager and Account Executive with over 20 years of experience in both website and software development, and strategic marketing and branding.
Lisa has strategic and operational responsibility for projects and initiatives within Guidance, including resourcing. She is responsible for developing, implementing, and managing the operational aspects of the annual budget.
Jason was at ground zero in Silicon Beach as commerce first emerged. And today, Guidance celebrates its 30th year as the North American leader of omni-channel commerce solutions, delivering over $3 billion in annual gross merchandise value.
He is the driving force behind Guidance’s corporate strategy and unequaled track record in the industry. In 2020, Jason is focused on expanding Guidance’s capabilities and reach in the B2B and B2C markets and serving branded manufacturers and merchants across the U.S.
Jason is a past president and current board member of the Santa Monica Boys and Girls Club where he was also a young member from 1979 - 1985. He also serves on the boards and is a proud supporter of three other youth organizations in Southern California.
To learn more about Jason, check out the video account of him building the first
Boys & Girls Club on the continent of Africa with his oldest son, Jackson.
Serving as the CIO and Co-Owner of Guidance, Jon plays a pivotal role in guiding the company's strategic technical direction. He actively contributes to shaping and realizing the vision for Guidance's future, overseeing partner relationships and leading business development efforts. With a wealth of experience in the eCommerce industry, Jon, a distinguished expert in commerce, earned recognition as a finalist for the Los Angeles Business Journal Emerging Company CIO of the Year Award in 2019. Regularly engaging in conferences, webinars, and panel discussions, he continues to share his expertise with the broader community.
Heli leads the technology team at Guidance. In her current role she helps establish best practices across development and deployment activities as well as leads practice initiatives across multiple ecommerce platforms to setup reusable and efficient processes.
Annalisa Agoston has 20+ years of experience in the digital space. She focuses on brand strategy, leading teams, and delivering outstanding creative solutions for e-commerce B2C and B2B, as well as content-driven sites.
"Guidance has transformed our business by bringing digital B2B into the forefront of our customer experience."
[Guidance] have been awesome on support, supporting us all the way through….I really appreciate that, it means a lot to me and Farmer Boy.
"Nothing motivates me more than aiding clients in expanding their online footprint – and maximizing their e-commerce potential."
“Guidance is a world-class agency that fosters a collaborative atmosphere where I always feel I'm set up for success!”
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